Activate Your Idea

Master the art (and science) of bringing new business ideas to life.

This isn’t another online business course. 

The Idea Activator is a high-touch program designed for early-stage and aspiring entrepreneurs to accelerate their journey of starting something new. Experienced business builders and investors teach topics that actually move the needle. Learn alongside hundreds of talented, ambitious peers. Leave with a roadmap – and momentum – to bring a new business to life.

Seats are limited. Apply to join today.

Length: 4 Weeks

Time commitment: 3-5 hours / week

Dates: Jan 9 – Feb 4, 2022

Cost: $999

Interested to meet the team, ask some questions, and learn more about Day One?

Join us for an Open House on December 1st at 6pm ET.

We can’t wait to meet you.

Kickstart your entrepreneurial journey

🔮 Demystify the ideation process

It might seem that some entrepreneurs are just born with the ability to innovate. But that’s not how it works. Entrepreneurship can be learned, and we’re here to teach you. You’ll learn how to find good business ideas, do deep dive market and customer research, design an innovative business model, and de-risk your business through tests and experiments. You’ll leave with the skills to bring new initiatives to life, and how to apply that to your side hustle, small business, tech startup, or intrapreneurial project.

🧭 Create a roadmap for your new business

You’ll put your learning into practice throughout the program, so you won’t just learn frameworks, you’ll put them to work. You’ll create a practical roadmap that you can implement during and after the program as you work towards starting a business. Wherever you are in the journey of launching your new business – whether you haven’t even started yet or you’re in the messy middle – you’ll make real progress against your goals and set yourself up for ongoing success.

🙋 Build a network of entrepreneurial peers

You’ll join a cohort of dozens of entrepreneurial peers – some with full time jobs, some full time focused on their new business. Day One Activator programs are high-touch, cohort-based programs where you learn through collaboration and can’t help but form meaningful connections. After the program ends, you’ll then get access to the Day One Fellowship and continue networking with hundreds of entrepreneurs and have access to the community that will supercharge your ongoing learning and growth.

📆 Learn on a schedule designed for busy professionals

Whether you’re working full time, part time, or already deep into your new business, we know you’re busy. Activator programs condense the learning of a longer course into 4 weeks, with high-touch learning designed to take place mostly in the evenings. Our methodology ensures we don’t compromise on learning or connecting. After the 4 weeks, you get to join the Day One Fellowship for one month free, and continue building connections and putting your learning into practice at a pace that suits your style.

By the end of this 4 week experience, you'll have:

The skills and tools to explore, research and vet new business ideas.
Practice designing compelling and innovative business models.
Templates and tools to perform industry leading market and customer research.
Understanding of when and how to run tests and experiments to de-risk your business.
Clarity on who you are as an entrepreneur and how your passion can become a real business.
A personalized roadmap to guide you as you launch a new business.

How the Idea Activator works

The Idea Activator is a 4-week, virtual program with multiple live learning sessions each week, ranging from group project work to live Q&A with guest experts. Each week the curriculum covers a stage of the ideation process - You'll learn the steps, the tools, and the frameworks, and then we'll guide you in how to use them and you'll put them into practice. Everything we do is collaborative and focused on building your network. In total, expect to spend about 3-5 each week in live learning and working sessions, with additional time for solo work and additional networking.

Topics Covered
Go deep into the ideation process and learn how to go from an idea to a ready-to-launch business:
Idea Exploration
Market and Customer Research
Business Model Design
Experimentation and Validation
What’s Included
2x week live learning sessions
1x week expert-led office hours 
1x week guided peer work session 
Library of playbooks and tools 
Virtual community platform 
1 month access to the Day One Fellowship community
Program Structure
Monday, 8pm ET – weekly topic kickoff and live learning session
Tuesday, 8pm ET – group activity live learning session
Wednesday, 6pm ET – outside expert-led office hour
Friday, 12pm ET – Live peer feedback and working session

Meet Your Program Director

Andrew Hutton is the founder of Day One and an experienced venture builder. 

Before founding Day One, Andrew was the Chief Innovation Officer at Human Ventures, a venture studio where he helped launch startups like Milo, Tiny Organics, Lupii, Paloma Health, Spora Health, Deep, and many others. Before launching startups, Andrew was a professor at Parsons School of Design in New York City, and an innovation consultant at Altitude (now a part of Accenture). 

The Idea Activator is for...

Aspiring Entrepreneurs 

Anyone with a dream of leaving a traditional career and turning an idea into a real, viable, successful business.

Early Stage Founders

Anyone who’s in the early stages of starting a new business and in need of a shot of guidance and community.

Intrapreneurs and Innovators

Anyone who wants to leverage entrepreneurial skills to create new ventures and innovations inside a larger corporation.

See what alumni have to say about Day One

Mentors, speakers, and members of the Day One Ecosystem

Seats are limited. Apply to join today.

Length: 4 Weeks

Time commitment: 3-5 hours / week

Dates: Jan 9 – Feb 4 2022

Cost: $999

Frequently Asked Questions

Entrepreneurial education has been stuck in the stone age. We’re here to change that with Activators – short, high-touch, cohort-based learning experiences. These aren’t your traditional courses or bootcamps. Every Activator program is facilitated by an experienced operator or entrepreneur. They cultivate a tight-knit community where you build relationships with a talented, diverse group of peers. You learn through equal parts practice and collaboration. And you come away with real-world, practical knowledge that will accelerate you and the business you’re building. In short, we help you activate your entrepreneurial career, in ways designed specifically for entrepreneurs.

The Ideation Activator is designed around a curriculum and high-touch, cohort-based learning experience, while the Day One Fellowship is designed as an ongoing community and support system.

We’ve intentionally designed the two programs to be distinct, yet work together. In the Ideation Activator, you’ll learn how to go from an idea to a validated new business, and leave with a clear roadmap to launch your new business. This program is perfect for anyone new to entrepreneurship, or who wants guidance and collaboration while they navigate this phase of the journey.

But we know that the entrepreneurial journey is long and winding, and so we designed the Day One Fellowship to be an ongoing community and support system. We hope many alumni from the Ideation Activator join the Fellowship to put their roadmaps into action. And Fellows who find themselves needing to go back to the starting line or want to level up will jump into the Ideation Activator.

Yes! We’re happy to give refunds to anyone who finds the program isn’t a fit or isn’t working for them. You have until 7 days after the program kicks off to request a full refund. 

We also offer the option to defer enrollment to a future program, again up to 7 days into the program.

Yes, we’ve designed the ideation Activator to work for people with busy schedules and full time jobs.

Most of the sessions are scheduled for evenings or late afternoons across U.S. time zones.

All of the program sessions are live and designed to be interactive, so we recommend you attend as many as possible, but in the event you can’t, we will record and post all content from the program.

You’ll have access to all the playbooks, tools, content, and virtual community platform 24/7.

And we’ve shortened the program to 4 weeks and loaded in all the valuable content you need to learn how to launch a business. 

After the 4 week program, you’ll be immediately onboarded into the Day One Fellowship community with a free month of membership (membership starts at $99 / month). After one month you can choose to continue as a Day One Fellow.

You’ll also have access to the community and content in the Ideation Activator platform for 1 year after your program ends. 

Your peers in the Ideation Activator will be entrepreneurially minded people from across industries and leels. They will range from explorers who are still working full time jobs, to founders who are full time on their business. They will come from across tech, banking, consulting, marketing and media, consumer goods, food and beverage, and many more. They will be all different levels – but equally ambitious and curious.

Past Day One Fellows have come from leading startups like Talkspace and Notarize, tech companies like Apple and Facebook, consulting firms like Accenture and Bain, and so many more top tier companies.

If you’re in a role where innovation, agile thinking and entrepreneurial mindsets are valued, you should be able to expense this program as a key part of your learning and development. Not only will you gain new skills, but you’ll build a network that will bolster your ongoing learning and could even lead to new hires and partnerships.

Get in touch with us if you are planning to expense the Ideation Activator and we’ll help you however we can.

Still have a question? Send us a note to

Apply to the Idea Activator

Length: 4 Weeks
Dates: Jan 9 - Feb 4 2022
Cost: $999

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